SIMKA is another versatile design like the very popular SARA. I've off-set the black background of this fabric with a solid red reversible option and its multi-coloured floral design makes it a viable day-in-day-out tote bag. It matches with everything you wear. Like I do with the SARA, this tote is great for school-runs. You can have everything in there, from reading materials to letters, a rolled-up grocery bag to a Snicker bar PLUS the bag organiser with a purse and the bits and pieces. At 13"(w) x 10"(h) x 3.5"(gusset), this fully-reversible tote isn't too big or too small for the daily grind.